Strategic approach utilizing all mediums to blend marketing and PR for branding campaigns
Evaluation of administrative and operating expenses to maximize your service/admin ratio
Dreaming of what 'could be' and making your vision become a reality.
Program planning and implementation on limited budgets.
For many years in my career, to better understand a community, Needs Surveys were conducted. Programs would then be created around what residents wanted. The result?The creation of a sense of dependency rather than independence resulted.
Asset-Based Community Development (ABCD) creates a spirit of independence and empowers the residents. It begins by identifying the unseen assets with community leaders.
Too many times, these community assets are overlooked at how they can be the solution to community concerns and issues.
ABCD builds on the assets that are already found in the community and mobilizes individuals, associations, and institutions to come together to build on their assets-- not concentrate on their needs. An extensive period of time is spent in identifying the assets of individuals, associations, and then institutions before they are mobilized to work together to build on the identified assets of all involved. Then the identified assets from an individual are matched with people or groups who have an interest or need in that asset. The key is to begin to use what is already in the community.
Everyone has gifts and talents.
In low income communities, residents often overlook their own giftedness. Most have been told they have been beat down growing up, at school, on the job and on and on. Some residents can identify their gifts and talents while others have to discover what they are.
Formal and informal associations, networks, and extended families are treated as assets and also as the means to mobilize other assets of the community. By treating relationships as assets, ABCD is a practical application of the concept of social capital.
ABCD's community-driven approach is in keeping with the principles and practice of participatory approaches development, where active participation and empowerment (and the prevention of disempowerment) are the basis of practice. It is a strategy directed towards sustainable, economic development that is community-driven. Consulting for Nonprofits affordable housing employee retention
Citizens at the Center, it is essential to engage the wider community as actors (citizens) not just as recipients of services (clients).
"There is a change in community mindset from "not enough volunteers" to "can-do attitude." Luis Arroyo
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